Keith Kincaid
Senior Vice President
For nearly a decade, Keith Kincaid has been involved in some of the most challenging political races in the country as well as developed messaging, strategy, and advertising for numerous corporate and non-profit clients.
Helping Elect Senate Democrats
Keith helped Democrats take back the Senate in 2006, working for the DSCC in both Montana and Virginia. Using ads that focused on Senator Conrad Burns' corruption, Keith helped design the early advertising that put him in a hole he could not climb out of. In Virginia, Keith was instrumental in creating the ads and final strategy for the nearly $6 million DSCC expenditure late in the campaign attacking Allen and helping put Jim Webb over the top. Keith was also part of the SKD team that helped steer Senator Landrieu to her largest victory margin ever – despite the fact that she was the top targeted Senate incumbent.
Winning Key Congressional Upsets
Early in 2006, Keith along with Jim Mulhall joined the upstart race of the young Iraq War veteran Patrick Murphy. Keith and Jim helped all aspects of messaging and strategy for the campaign, and in the end, Murphy became the first and to that point only Iraq War veteran elected to Congress. Despite being outspent by $2.5 million dollars, Murphy was able to win by 1,500 votes.
When Dennis Hastert retired, few people would have believed that his seat could fall into the hands of a Democratic newcomer. Keith helped Bill Foster – a businessman and scientist as well as first time candidate – prepare for several possible election scenarios. In the end, Foster shocked the political world by winning a special primary and a special general election in March, and then a November rematch. Along the way, Keith helped create creative and hard-hitting ads both to introduce Foster to voters, and to define his opponent early.
Coordinating SKD's Largest Efforts
Keith has helped lead the firm's media efforts on some of the largest races in the country. In both 2004 and 2008, Keith coordinated the firm's efforts in the Presidential General Election campaigns, overseeing the firm's television and radio production, and creating state specific advertising for several key battleground states. He played a similar role for Mike Bloomberg's 2005 reelection, overseeing a campaign that produced television ads in seven languages.
Corporate and Nonprofit Work
On the corporate and not-for profit side, Keith worked with the League of Conservation Voters, creating television advertising and worked with the Partnership for Public Service, helping to craft messages designed to recruit and retain top talent in government. He has also worked extensively on school reform and health information technology issues.
Keith has a Master's Degree in Media and Public Affairs from the George Washington University. He received a B.A. in Communications from UNC-Wilmington.